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Baby Jogger

LIMITLESS ADVENTURE

Your stroller shouldn’t confine you or your child. Baby Jogger Summit x3 is a source of limitless adventure.

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BABY JOGGER X REI

“Test the Limits” would be a partnership with outdoor retailer REI. Because the Baby Jogger Summit x3 is an all-terrain stroller, the experiential installation would take place on select REI store property. The installation would include different terrains, such as sand, rock, and dirt, and allow parents to “test drive” the stroller to experience the all-terrain aspect for themselves.

App

An app developed to connect parents using the Summit x3 together to share recommendations, stories, and experiences with each other. The app would include a personal questionnaire designed to create a unique profile that would help suggest terrains and locations specially suited for you and your child.

Created with

Funmi Adejobi (cw)